Design by Si

Website: https://designbysi.se/en-us

Founded by Isabella Laybourn as a young entrepreneur. She began with a small jewelry business on Instagram and developed Design by Si into a fashion company aimed primarily at young women. The brand frequently adds new items and is very on trend.

Vibe: European street style • Y2K • Delicate

Price Range: $$ (generally accessible contemporary fashion; exact current range should be checked before publishing)

Best Known For: European street-style pieces with a feminine/2000s influence