Named Collective

Website: https://namedcollective.com/

Georgie started customizing second-hand pieces and selling them at 15; when demand outgrew her, her partner Sam quit his job and came on as co-owner. The label is now designed in-house at an East London studio and releases small, limited runs that regularly sell out.

Who It’s For: Unisex

Price Range: Hoodies ~$95–$185; sweatpants ~$95–$125; tops ~$45–$75

Best Known For: Rhinestone zip hoodies and matching tracksuit sets

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